Sexist ads…they’re often passed off as being funny (don’t you femmos get the bloody joke?!?), like this current Lynx one (which was not approved, NOT because it objectified women, but because the perving boys aren’t wearing seatbelts!). The makers tried to claim it was funny. Me, I can’t find the joke anywhere.
The below, featured on Vintage Ads, show us, not so much how far we’ve come, but perhaps where it all started…
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Definitely the last one is the most offensive, although the one about women voting is also terrible.
As for the lynx ads, they’re disgusting and repulsive.
Gross gross gross. Laughing at vintage ads generally hides the fact that nothing has changed since the 1960s and that advertising essentially still works in the same way, as the Lynx ad attests. The sad fact is that it serves to remind me of all the people I have had to work with for whom these ads represent not a ‘quirky period of nostalgia’ but instead are a preferred way of life.
Hey Sarah,
Some food for thought.
Are these Ads rehashed as more of a time capsule than anything else? Amusing due to how different and contrasting they are to our current views regarding men and women?
I enjoy them simply for the historical significance.
Rosie x
“Indoors women are useful – even pleasant” – Awful, awful, awful. Sometimes it’s just plain embarassing being male.
*sigh* I can’t… gah… at least it’ put me off my morning tea?
The ad you are talking about was actually a Brut ad I think? But the Lynx ads were right up there also. There is a big difference between being ‘male’ and being a ‘male chauvinist’, but obviously some advertising companies just don’t realise!
I can’t stop laughing at the blokes in their mountain climbing wear. The image well and truly negates the statement “Men are better than Women” (Only in your delusional knee-high-sock-wearing world, buddy!)
What’s so bad about the Lynx ad? Men find woman attractive. Suprised?
This isn’t shocking or exploitative, anymore than those Diet Coke commercials from the ’90’s that depicted a shirtless male construction worker oggled by female office worker. Same story. Sex sells. Get over it.
The people that find those ads funny probably also enjoy Two and a Half Men. Utter trash.
hahahhahahahahahahahha!!!!!!
the vintage ads are gold!!
the lynx ad isn’t sexist, just a bunch of guys checking out a girl
but its definatly stupid, the whole idea of “sharing”
Very good point Amy!! WHO watches that show?
ah, it’s a subtle distinction. I don’t mind ads that depict male/female attraction. The diff b/w this ad and the Diet Coke one: women are far more vulnerable when walking semi-clad in front of ogling guys fantacising about “sharing”. Also, men aren’t traditionally defined as objects to be consumed by women.
totally agree!!
ooops
don’t feel responsible for all of them, Paul!
[...] This post was mentioned on Twitter by sarah wilson and alfalky. alfalky said: @_sarahwilson_ err…the one where he stands on her head!!! RT: which sexist vintage ad is most horrifying? http://bit.ly/cs4LMT [...]
I honestly don’t get the point of digging up rubbish like this, move on ladies.
All those ads are terrible, but they are from a different time. Hopefully we have moved on. (Hopefully!) What really annoys me is the ads showing men as morons. The ones where the man can’t operate the washing machine, so he needs his wife, who is cooking dinner while feeding the dog and changing the baby’s nappy, all at the same time, to help him out.
Wow! They were incredibly offensive. the last one reminds me a bit of the Windsor Smith billboard ads that were around a few years ago. Sadly it seems not everyone has managed to move forward.
There are some funny vintage commercials where “you show her it’s a man’s world”, but these are really degrading.
The last ad is the worst in my opinion. Gosh those ads are bad.
BTW – I inboxed you about TOLETTA and Lifestyle Channel
The first is most shocking, by far. When Mrs. serves me breakfast in bed, I NEVER wear a tie that ugly. I usually go for regimental stripes or polka-dots.
ouch. i’m most horrified by the first & last ones. but they’re all kinda horrible.
I can’t believe how far we’ve come.
Wow, had not idea how sexist it was back then – so we haven’t progressed at all
I find the Brut code share 85 highly sexist as well.
But with this new porn culture and sexual liberation of women, times have changed. In the past, women would complain if construction workers whistled at them. Now, women are quite happy to dress sexy in public for men to get their attention. Well, if women want to dress like sex objects, then expect to be treated like one!
Expect to see more of these types of ads in the future.