How to make money blogging

Posted on June 4th, 2012

Have you met Problogger? One of the most popular bloggers who blogs about blogging? When I first launched my blog (three years ago this month) I used to read Problogger’s posts religiously, combing them for tips on how to “do it right”. I’d first encountered him – him being the erudite Darren Rowse – when I wrote a story for Good Weekend magazine on people making money from blogs. They were rare at the time. A dozen – at most – in Australia were making a living from it.  Now look where things are at.

image via herblog.com

Ironically, last week he interviewed me via a webinar on… how I now make money from my blog. That was roughly the theme, but it touched on what I bring from my experience in traditional media, how I balance my time and how I’d write my next ebook differently.

Here’s the link if you missed it.

While you’re listening you might like to follow my ranting via this great infographic that Michelle over at Jam Jar put together. It’s very clever.

She also jotted down notes from my talk, and I hope she doesn’t mind my running them here:

eBooks:

  • Decide on format – there is a different skill set required getting a book ready for ePup/eMobi compared to publishing to PDF. Seek and pay for expertise – it’s worth it in the long run.
  • Write in chunk-sized pieces with more graphic/images you would use in a blog post.
  • Cut the guff! get to the point quickly.
  • Use heading and sub-headings to organise your thoughts.
  • Value yourself and your ebook: don’t be greedy when pricing, but don’t undervalue yourself either.

Marketing Tips:

  1. Read Shayne Tilley’s book on marketing – it’s dense but has all the information you need.
  2. Make marketing your primary job after release (of your ebook or product)
  3. Network with other bloggers – offer your book or product for them as ‘give-aways’
  4. Be generous – it works!

Also, I promised in the webinar to do a post on my tips for publishing ebooks. I’ll do this in the next few days…stay tuned.

You might also like to subscribe here for Darren’s webinars. For more tips from bloggers in Darren’s orbit.

Feel free to give your feedback on any of the points I make…

Related Posts with Thumbnails
  • Michelle says:

    W00t! Glad you liked my notes: happy to share – I really enjoyed your talk with Darren. His webinar series is shaping up to be pretty interesting.

    [Reply]

    Sarah Wilson Reply:

    Thanks Michelle, glad you saw I’d posted it. Loved the way you interpreted it. Very clever. xx

    [Reply]

    Martines Reply:

    Make money doing surveys and choose your country at: Panel Opneia España

    [Reply]

    June 4th, 2012 at 8:29
  • Akisa says:

    Really enjoyed listening to your down-to-earth chat with Darren on your blogging / eBook writing experience! As a fellow blogger, I completely relate to the “if my heart’s not in it, the whole world’s heart is not in it” comment. It’s one of the motto’s I stick to with my blog.

    [Reply]

    June 4th, 2012 at 9:04
  • [...] Listening to This [...]

    June 4th, 2012 at 9:29
  • Renee says:

    Hi Sarah, thank you so much for sharing so much valuable information in this talk! I broke my morning blogging routine and ended up listening to the whole clip…but it was well worth it. Thanks again, Renee

    [Reply]

    June 4th, 2012 at 9:45
  • Kylie says:

    Only caught half of this Webinar last week so really appreciate you sharing this with us!

    Your ability to “cut through the crap” is what’s made you such an amazing blogger – thank you for your honesty, willingness to share your experiences (good, bad & ugly!) & your generosity of spirit with all that you do!

    [Reply]

    June 4th, 2012 at 13:50
  • michael says:

    Bit of serendipity for me that you posted this today.
    Am right in the middle of overhauling my web presence.
    Your interview is engaging and informative .. as usual ..
    so thanks muchly.
    I remember reading an article you wrote about outsourcing some of the basic web stuff.
    Was that through Freelancer ?
    Cheers !

    [Reply]

    Sarah Wilson Reply:

    I’ve used both freelancer and elancer. Both are great!

    [Reply]

    michael Reply:

    Tusen Tack !

    [Reply]

    June 4th, 2012 at 15:15
  • Hannah says:

    Thanks for sharing this great information, Sarah! x

    [Reply]

    June 4th, 2012 at 16:19
  • Steph says:

    Always inspiring Sarah. Love your work xx

    [Reply]

    June 4th, 2012 at 16:28
  • Very motivating – I need to get my blog on – shameless plug http://naturopathfionahogan.blogspot.com.au/

    Take a look guys – give mean ides of what you want to read about.

    [Reply]

    June 4th, 2012 at 17:17
  • Emma says:

    Love, love, love the notes from Jam Jar. That is exactly how my notebook looks like after a Webinar!

    [Reply]

    June 4th, 2012 at 20:56
  • Diane says:

    What a great interview. Love your authenticity. Thanks for sharing such great information and your experience on bloggin. x

    [Reply]

    June 4th, 2012 at 22:41
  • Hi Sarah, I read your blog often, even though I may not comment much! This post really hit home for me. Thanks you for sharing your insights (I especially love the info graphic) – it’s great to learn from someone who is established and is willing to share so openly and honestly how they have done things. As someone who is trying to create a presence in the blogosphere, it means a lot. So thank you for the work you do and the advice you give.

    Wishing you much success,

    Lesh (aka The Mindful Foodie)

    [Reply]

    June 5th, 2012 at 11:04
  • Just spent part of my Friday night listening to your interview! So worth it :-) . It’s very clear that you come from a place of ‘heart’ Sarah. Thanks for being so generous with your advice and tips – I learned so much from them and made lots of notes! Cheers

    [Reply]

    June 8th, 2012 at 22:43
  • Rohit says:

    Love ..u…

    [Reply]

    June 12th, 2012 at 15:25
  • [...] Ever wanted to make money from your blog?  Sarah Wilson recently did a podcast with ProBlogger that breaks down How to Make Money Blogging. [...]

    June 16th, 2012 at 0:01
  • [...] * Finally, I do what I can. I allow this. Some days I have energy to spare. Some days my autoimmune disease renders me unable to even answer a phone call. Or even think about the idea of answering a phone call. This is my reality. Period. I also touched on all of this in the webinar I did with Problogger recently. You can watch it here. [...]

    June 20th, 2012 at 7:56
  • thanks for this fabulous interview and tips sarah. As a blogger and trying to build my presence and name. Your tips are wonderful and hopefully I will be soon there in writing an ebook. x

    [Reply]

    June 22nd, 2012 at 14:29
  • Great interview Sarah; this was incredibly insightful to learn more about the art of blogging. Thank you so much for sharing your thoughts with us x

    [Reply]

    June 23rd, 2012 at 21:24
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    [Reply]

    July 10th, 2012 at 5:25
  • Marcus says:

    very interesting! Nice to read such a good article..

    [Reply]

    July 22nd, 2012 at 8:37
  • How to make real money online with your own website!?

    [Reply]

    August 1st, 2012 at 3:11
  • [...] Wilson on all the ways to make money from blogging. ♥ Fat Mum Slim on how to build your online community. ♥ Allison from Life in a Pink Fibro on [...]

    October 16th, 2012 at 6:04
  • good post.. thank you

    [Reply]

    November 22nd, 2012 at 14:25
  • wonderful tips sarah, have just started out. fingers crossed!! :)

    [Reply]

    November 30th, 2012 at 3:51
  • excellent idea i am definitely going to start creating some ebooks.

    [Reply]

    December 19th, 2012 at 5:41
  • Elsa says:

    An intriguing discussion is worth comment. I think that you ought to write more about
    this subject matter, it might not be a taboo subject but typically
    people don’t discuss these subjects. To the next! All the best!!

    [Reply]

    February 4th, 2013 at 8:06
  • Today, I went to the beach with my children.
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    She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

    [Reply]

    February 6th, 2013 at 12:50
  • pradeep says:

    Hi you have given great tips. You have written such a great post, it’s really so interesting. You are a great blogger.. I’m glad I was able to find my answer here. Thanks!

    [Reply]

    February 16th, 2013 at 21:08
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    have a very good read. Thank you for sharing!

    [Reply]

    March 8th, 2013 at 11:30
  • Great post.

    [Reply]

    April 10th, 2013 at 14:11
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