Sarah is an Australian media personality, journalist and blogger with an integrated voice across television, radio, magazines, newspapers and online. She’s the former editor of Cosmopolitan magazine and was the host of the first series of MasterChef Australia, the highest rating show in Australian TV history. She’s now the host and program developer for Foxtel’s Lifestyle YOU, and is a commentator and fill-in host on Channel 7′s Sunday Night, The Morning Show and Sunrise and The Ten Network’s Good News Week and The Project.
Sarah is an adept social commentator, following a career that’s spanned politics, health advocacy, restaurant reviewing, opinion writing and trend forecasting. She’s also a qualified Health Coach with the Institute of Integrative Nutrition in New York and author of I Quit Sugar: an 8-week program.
Television
You can find Sarah on Foxtel/Austar’s Lifestyle YOU; she’s the face (and when they pan back, the torso and limbs) of the channel, and a content producer. Her show ‘Eat Yourself Sexy‘ screened late 2011.
She was also the one in the frock at the front of the kitchen, as host of MasterChef Australia.
And then there are the random appearances, like on Ten’s Good News Week.
Co-hosting Seven’s The Morning Show…
And hosting Ten’s The Project…(demonstrating a most sincere news reader face).
And (a cracker of a shot) as a regular commentator on Sunrise.
Social Commentary
Sarah has opinions. She’s had 11 opinion columns in her career, published in News Ltd’s Herald Sun, Sunday Herald Sun, The Daily Telegraph, and more. She writes social comment features for Good Weekend, Madison, Marie Claire, and more.
You can check out back content from her most recent “Better Life” column in Sunday Life magazine here...
Magazines
Sarah was the editor of Cosmopolitan magazine for four very fun and pink-filled years.
Career highlights included:
- Interviewing (then) PM John Howard and (then) soon-to-become PM Kevin Rudd. See the shots here…
- Entering the Guinness Book of Records by staging the world’s biggest bikini shoot at Bondi Beach, an event that made headlines around the world.
- The time she went through airport security with 50 vials of G-spot stimulation gel in her hand luggage. Actually, the explanation she gave the customs officials was more of a highlight.
Speaking, trend forecasting & consulting
Sarah advises and presents to corporations on social movements, media, wellness and how to make life better. She’s consulted to thecoolhunter.net, LVMH Australia, HSBC Vietnam, Revlon and Hearst Magazines New York. She’s also a sought-after MC and presenter.
Ambassador roles
Sarah is an ambassador for Ride to Work, Dalai Lama Australia, Street Smart, Welcome to Australia, The Australian Literacy & Numeracy Foundation and patron of FebFast.
And some other things
- “I grew up on a subsistence-living farm with goats for milk and meat, and five younger siblings to ride bikes with. Today, I advocate minimalism and thrift.”
- “I owned my first business at 12, making doll’s house furniture and painted library bags for a range of galleries and toy shops.”
- “My first gig in journalism was as a restaurant reviewer for News Ltd’s Sunday Magazine.”
- “I’m 38, currently living in a tin shed in Byron, Australia. I surf, ride a vintage one-speed bike and I live to eat.”
Meet Jo, Sarah Wilson’s tireless assistant

Jo has been working with Sarah since Oct 2010, and loves her job. When she’s not rocking a crump move in ‘dance off Wednesday’, she can be found researching for Sarah’s Sunday Life column, working on the blog, ferreting around in personal assistant admin land(it’s a place!), and directing Sarah somewhere via google maps over the phone. Jo gets a kick out of being involved in something that is all about making life matter more.
You can follow Jo on twitter, or check out her blog.
How can I get stuff to you?
- snail mail
PO Box 2308
Byron Bay NSW 2481 - management enquiries
media@sarahwilson.com.au
But just a little request: please respect my desire not to clutter my life with “stuff” before you send me your wonderful product/press release.











